Xie Mulian, 1978
Selling the fruits of a bumper harvest in a friendly manner
Publisher: Shanghai People's Art Publishing House
(Offset, 77x53 cm., inv.nr. BG E13/417, coll. Landsberger)

The fruits of the bumper harvest attract attention first, but the message is that the employee in the state fruit shop will serve her customers with pleasure. The slogans on the wall read 'initiative, enthusiasm, patience, politeness'. In the era of the Cultural Revolution, a poster like this would have been inconceivable: customers were to treat state shop employees with a certain amount of submission to get anything done.

A full colour postcard reproduction of this poster is available. See the postcard reproductions-page on this site.